Fingerprint and face recognition on a smartphone are a widely accepted, “taken for granted” thing of today. How about face recognition when checking into a hotel? This is not the future actually. China´s Alibaba Hotel already rolled the feature out! Get a robot to deliver your in-room service, and avoid any human contact when checking in. A phone company even came out with a phone that has facial recognition while you wear your mask!
But back to more common reality, automated emailing to customers instead of having calendar reminders based on arrival dates, and having the templates sent out using the customer's name, with information based on their reservation specifics is widely used in the tourism industry.
Booking Factory knows that, and makes sure you have all those options and more.
When checked in, guests are now used to receiving information about top things to do in the area, where to eat, where to go, without talking to the front desk staff. Software companies today are focusing on how to make guests' experience better without creating extra work for hotels. There are Chatbots & AI - “the front office staff that never leaves” - always keeping the training pattern constant, which is close to impossible to realise with rotating staff. Multilingual. Always available.
So all this is made to help your everyday operations. After you have determined what your goal is and why you are running a hotel or any other accommodation type, when you have decided what you want it to be and what you want to offer to your customer; only then can you decide what add ons you will need to make it happen. Whether it be automated emails with insider information, or add ons that do some other work for you. Or all of it. The little things that save your money and time.
When it comes to profit, Revenue management has changed its focus from maximising occupancy to a bit more diverse and inclusive goal. With higher occupancy come higher maintenance costs. With low occupancy come low rates, and redundant staff hours. So how do you really find the best price for each day, each rate and room level?
How often can you afford time to take a good look at your competitors, market as a whole, demand and available supply? And how far in the future do you look at?
Considering the global frequency of the reservations coming in on a daily basis, this is something that can easily be done 24 hours per day and still not be enough. Larger hotels have teams of people checking it every day, including weather or airline prices, and still using technology for better analytics. Otherwise they are missing out on sales.
Small properties also focus on doing it daily, spending 1-2 hours each morning on an average day.
How many other things could they have done during those hours, how much could they have saved on labor cost?
We partnered up with one of the best, simple, easy to use and quick tool for automated room pricing software that will allow you to control your minimum and maximum prices, define them per season, decide on the aggressiveness you are willing to take, influence any day and change any price suggestion with local knowledge and experience, and combine it with technology that can process given data together with the current data it can just scrap off directly from sales platforms. It will make suggestions and you can approve or reject, or simply set an autopilot and let RoomPriceGenie do the whole job for you.
RoomPriceGenie can do all that. Their technology is your friend, gives you your time back, helps you make the best of what you have.
Time invested: 15 min weekly.
Price checks are done for 365 days in the future 7 times per day, different room types and rate categories.
Same check is done for your competitors.
Final goal: achieve maximum profit with optimal rate and optimal capacity utilisation
RoomPriceGenie offers different models, accordingly with your needs you can test them out. The autopilot with a 2-way connection is going to help you reach your revenue increase and afford to spend less time on pricing. There are no set up costs, and you only need to provide a one-time input, they will do the rest.
If you want to start with the basic, simple email recommendations, GenieIntelligence will be the best choice.
The amazing team at RoomPriceGenie just launched the basic, simple GenieIntelligence - it will send you an email each morning with fully customised price recommendations for top 5 opportunity dates in the next 3 months. Having the Genie´s intelligence with a daily snapshot for the upcoming 2 weeks, reminder for biggest events in the next 3 months and high demand dates in your market are. The setup takes 2 minutes and it´s only 5 minutes every day to update your prices accordingly and optimise revenue!